Floral Designer & Flower School Owner Sarah Diligent shares her small business journey. Based in Hampshire, she provides British flowers for weddings and events, plus runs courses. She’s also co-written the book, ‘A Guide to Floral Mechanics’.
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You'll Learn
- Sarah shares her small business journey after initially working overseas as a nanny
- Wishing to contribute to her wedding day, her Mum suggested that she did some of the flowers for her big day
- Although not initially intending to be a florist, she enroled on a floristry workshop and then later took a 6 month floristry course
- On moving to Hampshire, she met Sybil, a Floristry Specialist at Hobbycraft and their conversation led to her teaching Sarah every week for six months
- Sarah knew that she wanted to only use British Flowers and practise sustainable floristry without floral foam
- She started to do wedding and event flowers, followed by running workshops
- She discusses the background of how her book with William Mazuch, 'A Guide to Floral Mechanics', came about, the process involved
- She shares her plans for 2022, including the workshops she'll be running
